LMS Login ManagementDirect Login LEAP Login

Are You Working on Your Mission?

Are You Working on Your Mission?
15 August 2013 James Dillon
true north

Assuming you have mission statement, do you know what it is? How are you working on it right now? How did your team contribute to it today? And how do you know how you have contributed to the achievement of it this month?

As Business Development Manager at Exponential Training I know the value of having a clear mission statement. We view our mission statement as the ‘guiding light’ of our business plan – or as Covey calls it our ‘True North’. We use it as a litmus test to many of the decisions that we have to make as an organisation, as a team and as individual team members.

So what is a mission statement?

A mission statement should define the essence or the purpose of an organisation; what it stands for; its product or service offering; and what it is striving to achieve. Great mission statements are compelling, passionate, and energising; they are risky and challenging, but achievable; they should be HUGE, but short and they should be memorable and meaningful.

Great mission statements

Great mission statements provide transparency for investors and employees alike so they can have some confidence as to any potential use of their resources be they capital investment or labour. They should help to ensure that all stakeholders are clear on the overarching purpose of the organisation so everyone can be focused on the same goals and objectives. Here are three great mission statements – or are they?

Google’s Mission Statement:

“Google’s mission is to organize the world’s information and make it universally accessible and useful”

Nike Inc’s Mission Statement

“To bring inspiration and innovation to every athlete in the world”

Exponential’ Mission Statement

“To improve the performance of managers, coaches, consultants and organisations, thereby achieving Exponential Growth for our customers, our Partners and ourselves through flexible, affordable, professional training and assessment programmes”


Mission statements can be just words in which case they are just great words. It is only when great words are supported by a powerful vision, clear leadership, and robust values and backed up by consistent and congruent behaviours that the great words transform into a great mission statement.

Great mission statements should reflect every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community. They should challenge and inspire and be in focus and lived every day. This is a very tall order indeed.

So how does I achieve this?

Since joining Exponential in 2008, I have always been clear that my role in the business is about improving Exponential’s performance by helping our customers and partners to improve their performance. My watch words are ‘flexible, affordable professional accreditation, coaching and assessment – these values underpin what we are striving to deliver in all aspects of our business.

I aim to drive down costs where I can, to innovate processes and to add in value where I can see potential. I have a clear plans setting out my priorities for the next year and of course they dovetail into Exponential’s business plan.

This year, I will be refreshing the design and structure of ‘In the Loop’ to make it even more relevant and interesting for our 12,000 strong readership base; I will be launching two new qualification suites – one for covering Management and Leadership and the other looking at Coaching and Mentoring; I will be working closely with my colleagues as our new online training courses go live.

James Dillon is Business Development Manager at Exponential Training and has over 5 years experience working with current and aspiring Managers, Coaches and Consultants. James works with both past and potential clients in order to help them find the right training & development solutions to meet their specific needs. You can contact James or connect through LinkedIn.


Leave a reply

Your email address will not be published. Required fields are marked *