After months of planning, data collection, number crunching and analysis, the results of the first ever UseWine Triple Bottom-line study are in.
I recently returned from a European Project Meeting in Romania last week hosted by Soros Educational Center Foundation. Although not a drop of wine has passed my lips, I do feel a little punch-drunk as the first phase of the UseWine benchmarking project comes to an end and the data has been analysed. The research involved ten European partners, representing eight countries; 100 environmental stakeholder groups, 72 policy-making bodies and 165 wineries and vineyards. The benchmarking report represents one of the most comprehensive studies exploring sustainability and the business practices of the European wine sector.
The UseWine project is based upon the concept of the Triple Bottom-line. Instead of considering just the traditional bottom-line (i.e. Profit), the Triple Bottom-line model also considers environmental (i.e. planet) and social (i.e. people) factors. The UseWine project set out to benchmark the wine sector using the Triple Bottom-line model from three different perspectives – wine producers, environmental groups and policy-makers.
The results will be published in October 2015. Whilst the research highlights different challenges from country to country, they all point to some common needs. Overall, the study confirms the sector’s commitment to sustainability, but suggests that wine producers need more practical and financial support to help them to implement affordable and effective strategies.
Consequently, the UseWine partners have developed a training programme to train a network of UseWine Triple Bottom-line facilitators. The Triple Bottom-line facilitator programme has been recognised by the Chartered Management Institute (CMI). The Facilitators will work with wine producers to support them with the implementation of a Triple Bottom-line strategy.
Exponential Training lead the development of the training programme and will be delivering it in Cyprus in October 2015. Facilitators will then start working with wine producers and sector stakeholders to raise awareness of the business benefits of adopting a sustainable business strategy built around the Triple Bottom-line.