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Book Review: The Strategy Book

Book Review: The Strategy Book
7 November 2013 John Moore

If you want a practical, not theoretical take on strategy, The Strategy Book: How to Think and Act Strategically to Deliver Outstanding Results (Financial Times Series) is a book I would recommend.

‘The Strategy Book’ contains a good summary of many of the tools and techniques that can be used during the development, implementation, evaluation and review of an organisation’s strategy.

Thinking strategically is what separates managers and leaders. In this book, you will learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is littered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Don’t just take my word for it!

Here is what some other people have to say about ‘The Strategy Book’:

“If you want to become a better strategic thinker, read Max’s new book. Succinct and to-the-point, he captures the essence of strategy. With a passion and style all of his own, he connects insights from leading strategy gurus to successful practices in leading companies.”

Simon Collinson, Professor of Strategy, Henley Business School


“This book fills a gap in the strategy literature between tool kits, frameworks, implementation and the individual. Max Mckeown provides not only an array of fine examples from a wide range of organisations, but also challenges the reader by presenting strategy as both an everyday performance and as a down to earth art. It is a book which will appeal to practitioners and students alike and it provides a richness and a challenge to the often stultified frameworks which have come to characterise strategy.”

Professor David Wilson, author of Strategy: Analysis & Practice, Department of Sociology, University of Warwick 

John Moore has over 20 years experience of training and developing Managers, Coaches, Consultants and businesses. As Managing Director of Exponential Training, John researches, speaks, blogs and writes about how to improve performance. He also designs and delivers engaging, fun and interactive learning programmes. John is a Fellow Chartered Manager and has worked with managers and organisations in over 20 different countries.


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