Why Bother with Business Plans?

Why Bother with Business Plans?
6 September 2010 John Moore

Business plans are a waste of time. Unless they are based upon substance, updated and above all else implemented. This month officially sees the start of Exponential Training’s new five year Strategic Plan.

Together We Can Make a World of Difference

The plan is designed to transform Exponential Training from a predominantly UK-based training supplier into a global player or a ‘micro-national’ as we like to call it.

In reality, the plan was started as long ago as 2006 with Exponential Training’s first overseas market research visit to Australia. With repeated visits to South Africa since 2007 and more recently trips to Singapore and mainland Europe the plan has taken shape.

We have been busy building up our learning resources ready for use as both distance learning (online) programmes and tutor-led programmes. It has been a major investment especially in terms of time. We now have a business model that will enable us to grow ‘exponentially’ and in a controlled and sustainable way.

As with all good business plans, it started with a vision, is based upon sound market research and has evolved in light of market feedback.  There is a saying that ‘plans are nothing, but planning is everything’ and I believe in an ever changing world it is essential to understand that today’s plan is out of date next week. The days of preparing a one-off business plan have gone.

My preference is to have a broad, visionary plan that inspires and motivates my team and I, and to have a rolling one-year operating plan supported by lots of mini business project plans. By delegating the mini plans to team members and reviewing and updating them at team meetings, we are all engaged in the plan, we can track our progress and if necessary we can change direction and resource levels very quickly.

Business plans should be concise, based upon market research and full of practical things to do and actions. The business plan is a live, dynamic entity and NOT a nice looking tome that sits on the bookcase. To learn more take a look at www.onepagebusinessplans.com.

John Moore has over 20 years experience of training and developing Managers, Coaches, Consultants and businesses. As Managing Director of Exponential Training, John researches, speaks, blogs and writes about how to improve performance. He also designs and delivers engaging, fun and interactive learning programmes. John is a Fellow Chartered Manager and has worked with managers and organisations in over 20 different countries.

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