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Book Review: The Innovation Secrets of Steve Jobs

Book Review: The Innovation Secrets of Steve Jobs
13 October 2014 John Moore

The Innovation Secrets of Steve Jobs describes the seven principles that form the philosophical core of the master innovator himself, Steve Jobs.

Although there will be only one Steve Jobs, studying and following these principles can inspire creativity and the ability to ‘think differently’ in any profession or workplace.

Principles for Innovation

The principles include the importance of following one’s heart and pursuing one’s passion, as well as the importance of seeking out new experiences. It is suggested that innovations occur by making connections between unexpected things, and this ability is rooted in a life filled with a broad and diverse range of experiences.

The seven principles are:

  1. Do What You Love
  2. Put a Dent in the Universe
  3. Kick Start Your Brain
  4. Sell Dreams, Not Product
  5. Say No to 1,000 Things
  6. Create Insanely Great Experiences
  7. Master the Message. Individuals should

To learn more about each one, you will need to read the book!

Who is it for?

I think The Innovation Secrets of Steve Jobs is a great read and beneficial for anyone working in an executive position or to anyone who has started or is interested in starting their own business. The book contains lots of examples of other successful companies which have operated under principles similar to those championed by Steve Jobs.

As you would expect from the creator of Apple, the book is written in a straightforward, easy-to read style. There are a few visuals in the book that help to demonstrate some of the tools Steve Jobs used in his presentations and in his planning. In my opinion more visuals would have been helpful, but nevertheless it is written in a clear and easy-to-read style.

If you are really too busy to read the book from cover to cover, don’t worry as it is not necessary to read the whole book, since the principles of innovation do not build upon each other chronologically.

Table of Contents:

There are quite a few chapters, but each one standalone. It is a book you can pick-up whenever you have five minutes to spare.

Introduction: What the World Needs Now is More Jobs – Steve Jobs

Chapter 1: What Would Steve Do?
Chapter 2: Follow Your Heart
Chapter 3: Think Differently About Your Career
Chapter 4: Inspire Evangelists
Chapter 5: Think Differently About How You Think
Chapter 6: Seek Out New Experiences
Chapter 7: Think Differently About How You Think
Chapter 8: See Genius in their Craziness
Chapter 9: Think Differently About Your Customers
Chapter 10: Simplicity is the Ultimate Sophistication
Chapter 11: Think Differently About Design
Chapter 12: We’re here to Help You Grow
Chapter 13: Think Differently About Your Brand Experience
Chapter 14: The World’s Greatest Corporate Storyteller
Chapter 15: Think Differently About Your Story One More Thing…Don’t Let the Bozos Get You Down

John Moore has over 20 years experience of training and developing Managers, Coaches, Consultants and businesses. As Managing Director of Exponential Training, John researches, speaks, blogs and writes about how to improve performance. He also designs and delivers engaging, fun and interactive learning programmes. John is a Fellow Chartered Manager and has worked with managers and organisations in over 20 different countries.


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