Following this weeks announcement that Microsoft will acquire LinkedIn for $26.2 billion, we relook at our ten tips to improve your LinkedIn profile to help with career progression, lead generation, networking and getting noticed.
LinkedIn is the world’s largest and most valuable professional network with 400+ million users worldwide in 2016. Over the past year, the company has launched a new version of its mobile app, enhanced the LinkedIn news-feed, acquired a leading online learning platform called Lynda.com to enter a new market and rolled out a new version of its recruiter product to its enterprise customers. These innovations have resulted in increased membership, engagement, insight and financial results.
Ten Tips to Improve Your Profile on LinkedIn
Whether you are job hunting, gathering leads, connecting with clients or networking in your industry, having a professional LinkedIn profile is essential to make sure that you can be found by the right people at the right time.
Just like networking in person, when using LinkedIn, first impressions count.
But first you MUST make a good impression which means taking the time to ensure that you have a fully complete professional profile. It is key that you think of your profile not as a resume, but also as a sales and marketing tool that you use to promote yourself and your business.
Top Tip 1: Upload a Professional Profile Picture
If you do not have a photo, you need to get one. Profiles without photos are rarely viewed as they are thought to be inactive. Make sure you look good in your photo which does not mean wearing sunglasses or having a ‘soft focus romantic’ image of you. Your photo should be square, from 200 x 200 to 500 x 500 pixels, 4MB maximum. Make sure it is a professional looking headshot with no distracting backgrounds and don't forget, SMILE! Remember your photo may be your first impression with a potential employer or client.
Top Tip 2: Make Your Headline Stand Out
The headline that appears below your name is included on every reference about you on the site and in search results. By default, LinkedIn populates your headline with your job title and current company, but you don’t have to keep it that way. You have 120 characters to attract your target market’s attention and encourage them to click through to your profile. Think of your headline as a networking introduction, not a job title, and be sure to use your keywords.
Example of a Customised LinkedIn Heading:
"Experienced Transportation Executive, Web Designer and Information Architect, Visionary Entrepreneur and Investor"
Top Tip 3: Fill Out Your Summary With Your Biggest Achievements
After the Headline, the Summary is the single most important part of your profile. Use the Summary field to share your top 5 biggest achievements to date. Use bullet points to make this easy to read, think about your audience and then paint a picture of how you can make an impact on that person and their organisation. Do not forget to use your keywords throughout your summary and end with a call to action.
Download our Top Ten Tips
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